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Innovation strategy
Create an innovation system that produces useful decisions and experiments.
Objective
Move innovation out of permanent inspiration mode.
The challenge is not having many ideas. It is having a mechanism that can select, test, learn, and integrate what actually matters.
Axes
Building blocks of useful innovation
Pipeline
Channel opportunities and avoid scattered initiatives.
Experimentation
Design short, legible, measurable tests.
Integration
Connect innovation to strategy, processes, and internal capabilities.
Innovation without a frame mostly produces noise.
The right system generates fewer initiatives, but the right ones.